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Business Description and Accounting Policies: Advertising (Details) (USD $)
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3 Months Ended | 6 Months Ended | ||
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Jun. 30, 2012
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Jun. 30, 2011
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Jun. 30, 2012
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Jun. 30, 2011
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| Advertising Expense | $ 13,393 | $ 120,034 | $ 61,879 | $ 167,213 |
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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