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Advertising (Policies)
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6 Months Ended |
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Jun. 30, 2012
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| Policies | |
| Advertising |
Advertising
The Company follows the policy of charging the costs of advertising to expense as incurred. The Company charged to operations $13,393 and $120,034 as advertising costs for the three months ended June 30, 2012 and 2011, respectively; and $61,879 and $167,213 for the six months ended June 30, 2012 and 2011, respectively. |
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- Definition
Disclosure of accounting policy for advertising costs. For those costs that cannot be capitalized, discloses whether such costs are expensed as incurred or the first period in which the advertising takes place. For direct response advertising costs that are capitalized, describes those assets and the accounting policy used, including a description of the qualifying activity, the types of costs capitalized and the related amortization period. An entity also may disclose its accounting policy for cooperative advertising arrangements. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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