UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM 10-Q


(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the Quarterly Period Ended June 30, 2012


or


¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the Transition Period from _________ to _________


Commission file number: 333-153381


FRESH START PRIVATE MANAGEMENT, INC.

(Exact name of registrant as specified in its charter)


Nevada

26-1972677

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)


999 N. Tustin Avenue, Suite 16

Santa Ana, California 92705


 (Address of principal executive offices) (zip code)


(714) 541-6100

(Registrants telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes x  No o


Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x   No o


Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of large accelerated filer, accelerated filer, and smaller reporting company in Rule 12b-2 of the Exchange Act.

 

 Large accelerated filer o

 Accelerated filer o

 Non-accelerated filer o

 Smaller reporting company x

(Do not check if a smaller reporting company)

                                                                                    

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No   x.


As of August 14 , 2012, there were 100,761,938 shares of registrants common stock outstanding.



 




1



FRESH START PRIVATE MANAGEMENT, INC.



INDEX

 

 

 

 

PART I.

FINANCIAL INFORMATION

 

 

 

 

 

 

ITEM 1

Financial Statements

 

 

 

Condensed consolidated balance sheets as of June 30, 2012 (unaudited) and December 31, 2011

3

 

 

 

 

 

 

Condensed consolidated statements of operations for the three and six months ended June 30, 2012 and 2011 (unaudited)

4

 

 

 

 

Condensed consolidated statement of stockholder equity for the six months ended June 30, 2012 (unaudited)

5

 

 

Condensed consolidated statements of cash flows for the six months ended June 30, 2012 and 2011 (unaudited)

6

 

 

 

 

 

 

Notes to condensed consolidated financial statements (unaudited)

7-12

 

 

 

 

 

ITEM 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

13-16

 

 

 

 

 

ITEM 3.

Quantitative and Qualitative Disclosures about Market Risk

18

 

 

 

 

 

ITEM 4.

Controls and Procedures

18

 

 

 

 

PART II.

OTHER INFORMATION

 

 

 

 

 

 

ITEM 1.

Legal Proceedings

19

 

ITEM 1A.

Risk Factors

19

 

ITEM 2.

Unregistered Sales of Equity Securities and Use of Proceeds

19

 

ITEM 3.

Defaults Upon Senior Securities

19

 

ITEM 4.

Mine Safety Disclosures

19

 

ITEM 5.

Other Information

20

 

ITEM 6.

Exhibits

20

 

 

 

 

 

SIGNATURES

21












2



PART I FINANCIAL INFORMATION


ITEM 1.  FINANCIAL STATEMENTS


FRESH START PRIVATE MANAGEMENT, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS



June 30,

December 31,


2012

2011


(unaudited)


ASSETS



Current assets:



Cash

 $             164,891

 $               1,657

Accounts receivable, net

                935,605

              528,769

Prepaid expenses

                    1,672

                  4,195

  Total current assets

             1,102,168

              534,621




Property and equipment, net

                    5,536

                  6,510




Other assets:



Licensing agreement

             3,970,575

           3,970,575

Deposits

                    2,278

                  2,278




    Total assets

 $         5,080,557

 $       4,513,984




LIABILITIES AND STOCKHOLDERS' EQUITY



Current liabilities:



Accounts payable and accrued expenses

 $             538,033

              631,461

Due to factor

                120,956

              200,956

Deferred revenue

                274,685

                         -   

Advances from lenders

                725,000

                         -   

Notes payable, net of debt discount

                142,277

                         -   

Notes payable, related party

                159,189

              191,892

  Total current liabilities

             1,960,140

           1,024,309




Stockholders' equity:



Common stock, $0.001 par value; 200,000,000 shares authorized, 100,461,938 and 118,141,938 shares issued and outstanding as of June 30, 2012 and December 31, 2011, respectively

                100,462

              118,142

Common stock subscribed

                100,000

              100,000

Additional paid in capital

             4,090,117

           3,984,317

Deficit

           (1,170,162)

            (712,784)

  Total stockholders' equity

             3,120,417

           3,489,675




    Total liabilities and stockholders' equity

 $         5,080,557

 $       4,513,984




See the accompanying notes to the unaudited condensed consolidated financial statements





3








FRESH START PRIVATE MANAGEMENT, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS







Three months ended June 30,

Six months ended June 30,


2012

2011

2012

2011

Sales, net

 $          179,209

 $        305,230

 $       440,092

 $      333,880

Cost of sales

             124,168

           128,686

          283,507

         166,587






Gross profit (loss)

                55,041

           176,544

          156,585

         167,293






Operating expenses:





Selling, general and administrative

             432,523

           244,430

          546,410

         381,620

Depreciation and amortization

                     487

                   312

                  974

                 624

  Total operating expenses

             433,010

           244,742

          547,384

         382,244






Net loss from operations

           (343,774)

           (68,198)

        (390,799)

       (214,951)






Other income (expenses):





Interest, net

              (60,568)

                 (658)

          (66,579)

            (1,309)






Net loss before income taxes

           (438,537)

           (68,856)

        (457,378)

       (216,260)






Income taxes (benefit)

                        -   

                      -   

                     -   

                    -   






Net loss

 $        (438,537)

 $        (68,856)

 $     (457,378)

 $    (216,260)






Net loss per common share, basic and diluted

 $               (0.00)

 $             (0.00)

 $           (0.00)

 $           (0.01)






Weighted average number of common shares outstanding, basic and diluted

      105,260,712

      37,000,000

  111,781,481

    37,000,000






See the accompanying notes to the unaudited condensed consolidated financial statements









4










FRESH START PRIVATE MANAGEMENT, INC.

CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIT)

FOR THE SIX MONTHS ENDED JUNE 30, 2012

(unaudited)












Additional




Common stock

Common stock

Paid in

Retained earnings



Shares

Amount

Subscribed

Capital

(deficit)

Total

Balance, December 31, 2011

  118,141,938

    118,142

           100,000

    3,984,317

             (712,784)

    3,489,675

Common stock re-acquired and canceled, net with fees and related costs

  (24,300,000)

     (24,300)

                      -   

        (50,700)

                          -   

        (75,000)

Common stock issued in connection with notes payable

       1,400,000

         1,400

                      -   

          35,700

                          -   

          37,100

Common stock issued for services rendered

       4,500,000

         4,500

                      -   

        109,700

                          -   

        114,200

Common stock issued in settlement of interest

          720,000

            720

                      -   

          11,100

                          -   

          11,820

Net loss

                     -   

               -   

                      -   

                   -   

             (457,378)

      (457,378)

Balance, June 30, 2012

  100,461,938

 $ 100,462

 $       100,000

 $ 4,090,117

 $       (1,170,162)

 $ 3,120,417















See the accompanying notes to the consolidated financial statements







5



 



FRESH START PRIVATE MANAGEMENT, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited)





Six months ended June 30,


2012

2011

CASH FLOWS FROM OPERATING ACTIVITIES:



Net loss

 $           (457,378)

 $         (216,260)

Adjustments to reconcile net income (loss) to cash flows used in operating activities:



Depreciation and amortization

                        974

                      624

Amortization of debt discount

                   18,052

                          -   

Stock based compensation

                114,200

                          -   

Common stock issued in settlement of interest

                   11,820

                          -   

Changes in operating assets and liabilities:



Accounts receivable

              (406,836)

             (353,444)

Prepaid expenses

                   2,523

               (38,982)

Accounts payable and accrued expenses

              (93,428)

               344,170

Due to factor

                 (80,000)

                          -   

Deferred revenue

                274,685

               120,629

  Net cash used in operating activities

              (615,388)

             (143,263)




CASH FLOWS FROM INVESTING ACTIVITIES:



Acquisition and cancelation of treasury shares

                 (75,000)

                          -   

Payment of long term deposit

                           -   

                 (1,788)

  Net cash used in investing activities

                 (75,000)

                 (1,788)




CASH FLOWS FROM FINANCING ACTIVITIES:



Net proceeds from notes payable  

                161,325

                          -   

Net proceeds from notes payable, related party

                           -   

               146,987

Net proceeds from lender advances

                725,000

                          -   

Net repayments of notes payable, related party

                 (32,703)

                          -   

  Net cash provided by financing activities

                853,622

               146,987




Net increase (decrease) in cash

                163,234

                   1,936

Cash, beginning of the period

                     1,657

                   7,128




Cash, end of period

 $             164,891

 $                9,064




Supplemental disclosures of cash flow information:



Interest paid

 $                        -   

 $                      -   

Taxes paid

 $                        -   

 $                      -   




Non cash financing activities:



Common stock issued in settlement of notes payable

 $              37,100   

 $                      -   

Common stock issued for services rendered

 $            114,200   

 $                      -   

Common stock issued in settlement of interest

 $              11,820   

 $                      -   

See the accompanying notes to the unaudited condensed consolidated financial statements


 




6



FRESH START PRIVATE MANAGEMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2012

(unaudited)

NOTE 1 BUSINESS AND RECAPITALIZATION

 

Fresh Start Private Management, Inc. through its wholly owned subsidiary Fresh Start Private, Inc. provides an innovative alcohol treatment program that empowers patients to succeed in their overall recovery. We offer a unique treatment philosophy that combines medical intervention, a singular focus and a comprehensive approach, and a focus on family and friends.  

 

On October 31, 2011 (the Closing Date), the Company entered into a Share Exchange Agreement (the Exchange Agreement) by and among (i) Fresh Start Private Management, Inc. (the Company), (ii) our former principal stockholder, (iii) Fresh Start Private, Inc. (FSP), and (iv) the former shareholders of FSP. Pursuant to the terms of the Exchange Agreement, each of the former shareholders of FSP transferred to us all of their shares of FSP in exchange for the issuance of 37,000,000 shares of our common stock, which represented approximately 31.3% of our total shares outstanding immediately following the closing of the transaction (such transaction, the Share Exchange).   As a result of the Share Exchange, FSP became our wholly-owned subsidiary. We are now a holding company, which through FSP, is now engaged in alcohol treatment. Upon completion of the Share Exchange, Fresh Start Private, Inc. became Fresh Start Private Management Inc.'s wholly-owned subsidiary. As the owners and management of Fresh Start Private, Inc. obtained voting and operating control of Fresh Start Private Management, Inc. after the Share Exchange and Fresh Start Private Management Inc. was non-operating, had no assets or liabilities and did not meet the definition of a business, the transaction has been accounted for as a recapitalization of Fresh Start Private, Inc., accompanied by the issuance of its common stock for outstanding common stock of Fresh Start Management Inc., which was recorded at a nominal value. The accompanying financial statements and related notes give retroactive effect to the recapitalization as if it had occurred  on July 8, 2009 (inception date) and accordingly all share and per share amounts have been adjusted.

  

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES


Interim Financial Statements


The following (a) condensed consolidated balance sheet as of December 31, 2011, which has been derived from audited financial statements, and (b) the unaudited condensed consolidated interim financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States (GAAP) for interim financial information and the instructions to Form 10-Q and Rule 8-03 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the six months ended June 30, 2012 are not necessarily indicative of results that may be expected for the year ending December 31, 2012. These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto for the year ended December 31, 2011 included in the Companys Annual Report on Form 10-K, filed with the Securities and Exchange Commission (SEC) on May 18, 2012.


Basis of presentation:

 

The consolidated financial statements include the accounts of Fresh Start Private Management, Inc. and its wholly owned subsidiary, Fresh Start Private, Inc. (hereafter referred to as the Company or Fresh Start). All significant intercompany balances and transactions have been eliminated in consolidation.












7



FRESH START PRIVATE MANAGEMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2012

(unaudited)

Revenue Recognition


Revenues are recorded during the period services are provided.  Under the guidance of Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 954-605 Health Care Entities, Revenue Recognition, the company records non-insurance revenues at full value when earned and net service revenue at 50% of the revenue billed to third party payers, allowing for a difference between billed amounts and expected collections from those third party payers.  Counseling services may be contracted for an extended period of time up to one year after the implant procedure.  Revenue for counseling sessions is deferred until such sessions occur and recognized as earned at that time.


Use of Estimates


The preparation of consolidated financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.


Reclassification


Certain reclassifications have been made in prior years financial statements to conform to classifications used in the current year. Such reclassifications do not affect net earnings or earnings per share.


Accounts Receivable

 

Accounts receivable are recorded at original invoice amount less an allowance for uncollectible accounts that management believes will be adequate to absorb estimated losses on existing balances. Management estimates the allowance based on collectability of accounts receivable and prior bad debt experience. Accounts receivable balances are written off upon management's determination that such accounts are uncollectible. Recoveries of accounts receivable previously written off are recorded as bad debt recoveries when received. The allowance for doubtful accounts was $910,378 and $486,285 as of June 30, 2012 and December 31, 2011, respectively.


Fair value of financial instruments


Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of June 30, 2012 and December 31, 2011. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash and accounts payable. Fair values were assumed to approximate carrying values for cash and payables because they are short term in nature and their carrying amounts approximate fair values or they are payable on demand.


Property and equipment

 

Property and equipment are stated at cost, less accumulated depreciation. Depreciation is calculated using the straight-line method over the asset's estimated useful life, which is five years for furniture and all other equipment. Expenditures for maintenance and repairs are expensed as incurred.


 




 



8



FRESH START PRIVATE MANAGEMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2012

(unaudited)

Net (loss) income  per share

 

The Company accounts for net (loss) income per share in accordance with Accounting Standards Codification subtopic 260-10, Earnings Per Share (ASC 260-10), which requires presentation of basic and diluted earnings per share (EPS) on the face of the statement of operations for all entities with complex capital structures and requires a reconciliation of the numerator and denominator of the basic EPS computation to the numerator and denominator of the diluted EPS.

 


Basic net (loss) income per share is computed by dividing net (loss) income by the weighted average number of shares of common stock outstanding during each period.  It excludes the dilutive effects of any potentially issuable common shares.  Diluted net (loss) income share is calculated by including any potentially dilutive share issuances in the denominator.  As of June 30, 2012 and 2011, the Company did not have any potentially issuable common shares.


Income taxes


Income tax provisions or benefits for interim periods are computed based on the Companys estimated annual effective tax rate. Based on the Company's historical losses and its expectation of continuation of losses for the foreseeable future, the Company has determined that it is not more likely than not that deferred tax assets will be realized and, accordingly, has provided a full valuation allowance. As the Company anticipates or anticipated that its net deferred tax assets at December 31, 2012 and 2011 would be fully offset by a valuation allowance, there is no federal or state income tax benefit for the three months ended June 30, 2012 and 2011 related to losses incurred during such periods.


Advertising

 

The Company follows the policy of charging the costs of advertising to expense as incurred.  The Company charged to operations $43,393 and $120,034 as advertising costs for the three months ended June 30, 2012 and 2011, respectively; and $91,879 and $167,213 for the six months ended June 30, 2012 and 2011, respectively.


Recent accounting pronouncements


There were various updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company's consolidated financial position, results of operations or cash flows.


NOTE 3 - GOING CONCERN MATTERS


The Companys consolidated financial statements are prepared using generally accepted accounting principles applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has incurred significant recurring losses which have resulted in an accumulated deficit of $1,170,117 working capital deficiency of $857,972 at June 30, 2012 and negative cash flows from operations  of $615,388 for the six months ended June 30, 2012 which raises substantial doubt about the Companys ability to continue as a going concern.


Continuation as a going concern is dependent upon obtaining additional capital and upon the Companys attaining profitable operations. The Company will require a substantial amount of additional funds to build a sales and marketing organization, and to fund additional losses which the Company expects to incur over the next few years.  The Company recognizes that, if it is unable to raise additional capital, it may find it necessary to substantially reduce or cease operations. The accompanying consolidated financial statements do not include any adjustments relating to the recoverability and classification of asset carrying amounts or the amount and classification of liabilities that might result from the outcome of this uncertainty.




9



FRESH START PRIVATE MANAGEMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2012

(unaudited)

NOTE 4 - PROPERTY AND EQUIPMENT


The Companys property and equipment at June 30, 2012 and December 31, 2011 :

  

 

June 30,

2012

 

 

December 31,

2011

 

Office equipment

 

$

9,229

 

 

$

9,229

 

Computer equipment

 

 

509

 

 

 

509

 

Leasehold improvements

 

 

20,014

 

 

 

20,014

 

 

 

 

29,752

 

 

 

29,752

 

Less accumulated depreciation

 

 

(24,216

)

 

 

(23,242

)

 

 

$

5,536

 

 

$

6,510

 


Depreciation expense charged to operations amounted to approximately $500 and $300, respectively, for the three months ended June 30, 2012 and 2011, respectively, and approximately $1,000 and $600 for the six months ended June 30, 2012 and 2011, respectively.


NOTE 5 LICENSING RIGHTS


On October 28, 2010, the Company acquired an exclusive product license, which included the right to use the Naltrexone Implant and any procedures related to the licensed product. The Company paid a onetime license fee of 7.5% of the total common shares outstanding on the date of the agreement, or 5,672,250 common shares at the market value of $0.70 per share as of the date of the agreement.  Total value of the license is recorded as $3,970,575. Additionally, the Company will pay $600 for each prescription request of the licensed product.  The agreement will remain in force for so long as the Company continues to use the Licensed Product.


For the purposes of the Asset Purchase Agreement, Assets shall mean those assets that are related to the Trademark and the Intellectual Property that are or were used or created by Licensor in its conduct of business, including all assets, rights, interests, and properties of Licensor of whatever nature, tangible or intangible, real or personal, fixed or contingent, except for the Trademark and the Intellectual Property.  For all assets received, the Company paid $10.00 in cash.  


At December 31, 2011 the Company management performed an evaluation of its intangible assets (licensing rights) for purposes of determining the implied fair value of the assets at December 31, 2011. The test indicated that the recorded remaining book value of its licensing rights did not exceed its fair value for the year ended December 31, 2011, as determined by discounted future cash flows.   Considerable management judgment is necessary to estimate the fair value.  Accordingly, actual results could vary significantly from managements estimates.


NOTE 6 DEFERRED REVENUE


On January 27, 2012, the Company granted licensing rights for five years in the state of Florida for $300,000 payable as the licensee performs procedures.  The licensing fees are amortized to income over the term on the license agreement.


NOTE 7 NOTES PAYABLE


On March 5, 2012, the Company issued an aggregate of four unsecured promissory notes payable for $11,325 each (aggregate of $45,300 due June 5, 2012 with a stated interest rate of 20% per annum, with fixed interest of $2,265 due upon maturity.   In connection with the issuance of the above described promissory notes, the Company issued 100,000 of its common stock per note (total of 400,000).  





10



FRESH START PRIVATE MANAGEMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2012

(unaudited)

The Company recorded a debt discount of $3,000 per note based on the fair value of the Company's common stock at the issuance date of the promissory notes.  The discount is amortized ratably over the  term on the notes using the effective interest method.


On April 3, 2012, the Company issued a unsecured promissory note payable for $150,000 due April 3, 2013 with a stated interest rate of 20% per annum, with fixed interest of $30,000 due upon maturity.   In connection with the issuance of the above described promissory note, the Company issued 1,000,000 of its common stock.  


The Company recorded a debt discount of $25,100 based on the fair value of the Company's common stock at the issuance date of the promissory note.  The discount is amortized ratably over the  term on the notes using the effective interest method.


During the six months ended June 30, 2012, the Company paid off three of the four above described notes dated March 5, 2012.


NOTE 8 ADVANCE FROM LENDERS


During the six months ended June 30, 2012, the Company received an aggregate of $725,000 net proceeds in connection with the expected issuance of convertible debt. As of June 30, 2011, the notes have yet to be executed and finalized, however, the Company accrued $5,548 as estimated expected interest as of June 30, 2012


NOTE 9 NOTES PAYABLE-RELATED PARTY


As of June 30, 2012 and December 31, 2011, we have received an advance from Jorge Andrade, President, and Neil Muller, director as loans from related parties. The loans are payable on demand and without interest


NOTE 10 STOCKHOLDERS' EQUITY


Common stock


The Company is authorized to issue 200,000,000 shares of common stock with par value $.001 per share. As of June 30, 2012 and December 31, 2011, the Company had 100,461,938 and 118,141,938 shares of common stock issued and outstanding, respectfully.


On May 7, 2012, the Company  re-purchased and canceled 27,000,000 shares of its common stock from a shareholder for $75,000.  In connection with the repurchase, the Company issued 2,700,00 shares of its common stock for services related to the re-purchase.


In May 2012, the Company issued an aggregate of 4,500,000 shares of its common stock for services rendered valued at $109,700.


During the months of May and June 2012, the Company issued an aggregate of  720,000 shares of its common stock in settlement of interest valued at $11,820.


NOTE 11 RELATED PARTY TRANSACTIONS


The Company has a consulting agreement with Terranautical Global Investments (TGI).  TGI is a company controlled by the CEO that provides consulting services to the Company.  There is no formal agreement between the parties and is on a month to month basis.  The remuneration ranges between $5,000 and $10,000 per month depending on the services provided.  During the six months ended June 30, 2012, TGI was paid $30,000 as consulting fees.  As of June 30, 2012, there was an unpaid balance of $44,725.








11



FRESH START PRIVATE MANAGEMENT, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2012

(unaudited)

The Company has a consulting agreement with Premier Aftercare Recovery Service, (PARS).  PARS is a Company controlled by the President that provides consulting services to the Company.  There is no formal agreement between the parties and the amount of remuneration depends on the services provided and ranges between $5,000 and $10,000 per month.  During the six months ended June 30, 2012, the Company paid $48,529 as consulting fees and expense reimbursements.  As of June 30, 2012,  there was an unpaid balance of $45,418.


West Coast Health Consulting, Inc. is a company controlled by the President that previously provided consulting services to the Company.  During the six months ended June 30, 2012, the Company paid $1,700  as consulting fees.  As of June 30, 2012, there was an unpaid balance of $nil.


NOTE 11 - SUBSEQUENT EVENTS


Subsequent issuances of common stock:


In August 2012, the Company issued 300,000 shares of its common stock in connection with a $ 150,000 note issued in April, 2012.


Advertising agreement


Effective August 1, 2012, the Company amended its Advertising Agreement, dated February 1, 2011, subsequently amended on March 11, 2011 and December 31, 2011 to remit fifteen percent (15%) royalty on all gross revenue realized by the Company from medical procedures and counseling sessions related to the Company's Alcohol Recovery Program conducted in the Santa Ana corporate office or affiliated surgery centers and offices in the Los Angeles metropolitan area.





 

12




ITEM 2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


This Management's Discussion and Analysis of Financial Condition and Results of Operations includes a number of forward-looking statements that reflect Management's current views with respect to future events and financial performance. You can identify these statements by forward-looking words such as may, will, expect, anticipate, believe, estimate and continue, or similar words. Those statements include statements regarding the intent, belief or current expectations of us and members of our management team as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risk and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements.


Readers are urged to carefully review and consider the various disclosures made by us in this report and in our other reports filed with the Securities and Exchange Commission. Important factors currently known to Management could cause actual results to differ materially from those in forward-looking statements. We undertake no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes in the future operating results over time. We believe that our assumptions are based upon reasonable data derived from and known about our business and operations. No assurances are made that actual results of operations or the results of our future activities will not differ materially from our assumptions. Factors that could cause differences include, but are not limited to, expected market demand for our products, fluctuations in pricing for materials, and competition.


Business Overview


Through our wholly owned subsidiary, we are an alcohol rehabilitation and treatment center headquartered in Santa Ana, California. We were established in January 2010 and currently operating in Santa Ana, California. Our alcohol rehabilitation program consists of a Naltrexone implant that is placed under the skin in the lower abdomen coupled with life counseling sessions from specialized counselors.


We operate within the Specialty Hospitals, Expert Psychiatric industry, specifically within the industry subsets of Alcoholism Rehabilitation Hospital. We offer a unique treatment program and, to date, we have experienced a high rate of success with very few of our clinics starting to drink during the first year after the implant is inserted.  The Fresh Start program gives the patient a 12 month window of sobriety. Statistics are still being compiled for after the 12 month period, as the program has been in place barely over one year.


 Results of Operations


The following table summarizes changes in selected operating indicators of the Company, illustrating the relationship of various income and expense items to net sales for the respective periods presented (components may not add or subtract to totals due to rounding):


Three months ended June 30,

 

 

 

2012

2011

 

Revenue

 

$

179,209

 

 

 $

305,230

 

Cost of Revenue 

 

 

124,168

 

 

 

128,686

 

Gross Profit

 

 

55,041

 

 

 

176,544

 

Total Expenses

 

 

(433,010

 

 

(244,742

)

Interest Expense

 

 

(60,568

 

 

(658

 )

Net Loss

 

$

(438,537

)

 

$

(68,856

)









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Six months ended June 30,


 

 

 

2012

2011

 

Revenue

 

$

440,092

 

 

 $

333,880

 

Cost of Revenue 

 

 

283,507

 

 

 

166,587

 

Gross Profit

 

 

156,585

 

 

 

167,293

 

Total Expenses

 

 

(547,384

 

 

(382,244

)

Interest Expense

 

 

(66,579

 

 

(1,309

 )

Net Loss

 

$

(457,378

)

 

$

(216,260

)


 

Three months ended June 30, 2012  Compared with Three months ended June 30, 2011


Revenue


Revenues for the three months ended June 30, 2012 were $179,209, compared with $305,230 for the three months ended June 30, 2011, reflecting a decrease of 41%.  Advertising promoting the services of the Company for the three months ended June 30, 2012 and 2011 were $13,393 and $120,034, respectively, reflecting a decrease of 89%.

The decrease in revenues is directly related to an advertising contracts which result in a significant decrease in patients.  Under the agreement, the contractor is compensated per patient enrolment, directly increasing revenues.

Cost of Revenue


Cost of revenue for the three months ended June 30, 2012 was $124,168 compared with $128,686 for the three months ended June 30, 2011, reflecting a decrease of 4%.  The decrease in cost of revenue is directly related to the decrease in costs associated with revenue earned for this period.  For 2012 and 2011, the Company has included additional direct and indirect costs in the generation of revenue.


Gross Profit


Gross profit percentage for the three months ended June 30, 2012 was 30.7% compared to 57.8% for the three months ended June 30, 2011.  The gross profit percentage decrease reflects the shift from cash paying customers that were given discounts to promote the Company to insured patients acquired through the advertising contract that have a higher patient fee while incurring the same medical and therapist costs.


Total Expenses


Total expenses for the three months ended June 30, 2012 and 2011 were $432,523 and $244,742 reflecting an increase of 77%.  Specifically, comparing the three months ended June 30, 2012 to June 30, 2011, consulting fees increased from $46,230 to $215,244, accounting fees decreased from $25,294 to $9,435,  advertising decreased  from $120,034 to $43,393, and rent decreased from $10,365 to $9,968.  The increases were due to the support of the increased activity executing its business plan and the consulting and accounting fees incurred in preparation for the merger with Fresh Start Private Management, Inc. and the audit of the 2011 financial statements.  As mentioned above, the advertising decrease was from the execution of the advertising contract that directly resulted in additional patients being serviced by the Company in 2011.


Net loss


For the three months ended June 30, 2012, the Company experienced a loss of $438,537 compared with a net loss of $68,856 for the three months ended June 30, 2011. 

 







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Six months ended June 30, 2012  Compared with Six months ended June 30, 2011


Revenue


Revenues for the six months ended June 30, 2012 were $440,092, compared with $333,880 for the six months ended June 30, 2011, reflecting an increase of 32%.  Advertising promoting the services of the Company for the six months ended June 30, 2012 and 2011 were $61,879 and $167,213, respectively, reflecting a decrease of 63%.

The increase in revenues is directly related to an advertising contracts which result in a significant increase in patients.  Under the agreement, the contractor is compensated per patient enrolment, directly increasing revenues.


Cost of Revenue


Cost of revenue for the six months ended June 30, 2012 was $283,507 compared with $166,587 for the six months ended June 30, 2011, reflecting an increase of 70.  The increase in cost of revenue is directly related to the increase in costs associated with revenue earned for this period.  For 2012 and 2011, the Company has included additional direct and indirect costs in the generation of revenue.


Gross Profit


Gross profit percentage for the six months ended June 30, 2012 was 35.6% compared to 50.1% for the six months ended June 30, 2011.  The gross profit percentage decrease reflects the shift from cash paying customers that were given discounts to promote the Company to insured patients acquired through the advertising contract that have a higher patient fee while incurring the same medical and therapist costs.


Total Expenses


Total expenses for the six months ended June 30, 2012 and 2011 were $547,384 and $382,244 reflecting an increase of 43%.  Specifically, comparing the six months ended June 30, 2012 to June 30, 2011, consulting fees increased from $79,980 to $216,944, accounting fees decreased from $30,294 to $18,585, outside services decreased increased from $75,592 to $33,500, advertising from $167,213 to $91,879, and rent increased from $20,301 to $21,116.  The increases were due to the support of the increased activity executing its business plan and the consulting and accounting fees incurred in preparation for the merger with Fresh Start Private Management, Inc. and the audit of the 2011 financial statements.  As mentioned above, the advertising increase was from the execution of the advertising contract that directly resulted in additional patients being serviced by the Company.


Net loss


For the six months ended June 30, 2012, the Company experienced a loss of $457,378 compared with a net loss of $216,260 for the six months ended June 30, 2011. 


Liquidity and Capital Resources


As of June 30, 2012, we had cash of approximately $164,891. The following table provides a summary of our net cash flows from operating, investing, and financing activities. 


Six months ended June 30,

 

 

 

2012

 

2011

 

Net cash used in operating activities

 

$

(615,388

)

 

$

(143,263

)

 

Net cash used in investing activities

 

 

(75,000

)

 

 

(1,788

)

 

Net cash provided by financing activities

 

 

853,622

 

 

 

146,987

 

 

Net increase in cash and cash equivalents

 

 

163,234

 

 

1,936

 

Cash , beginning of period

 

 

1,657

 

 

 

7,128

 

 

Cash , end of period

 

$

164,891

 

 

$

9,064

 

 


15




Currently we have no material commitments for capital expenditures as of the end of the period ending June 30, 2012. We historically sought and continue to seek financing from private sources to move our business plan forward. In order to satisfy the financial commitments, we had relied upon private party financing that has inherent risks in terms of availability and adequacy of funding.


For the next twelve months, we anticipate that our revenues will be adequate to provide the minimum operating cash requirements to continue as a going concern. In 2011, the company started accepting insurance payments for patient services.  To accelerate cash flows, we have initially factored some receivables as collection from insurance can take extended periods of time.  We believe that by factoring the receivables from the insurance companies that sufficient cash flows can be maintained while the Company grows its revenue base. New patients acquired through the advertising contract are expected to provide sufficient revenues to maintain the operations of the Company.


We may require additional capital investments or borrowed funds to meet cash flow projections and carry forward our business objectives. There can be no guarantee or assurance that we can raise adequate capital from outside sources. If we are unable to raise funds when required or on acceptable terms, we may have to significantly scale back, or discontinue, our operations.


Net cash flow from operating activities


Net Cash used in operating activities increased by $472,125 for the six months ended June 30, 2012 compared to 2011 due to the Company expanding operations and sales.

  

Net cash flow from investing activities


Net cash used in investing activities increased by $73,212 for the six months ended June 30, 2012 compared to of 2011 due to re-purchase of our Company common stock in 2012.


Net cash flow from financing activities


Net cash provided by financing activities increased by $706,635 for the six months ended June 30, 2012 compared to 2011 due to increase  in proceeds from short-term borrows, net with repayments to related parties.


Going Concern


The Companys financial statements are prepared in accordance with generally accepted accounting principles applicable to a going concern.  This contemplates the realization of assets and the liquidation of liabilities in the normal course of business. As of June 30, 2012 and December 31, 2011, the Company has a working capital deficit of $857,972 and $499,688, and an accumulated deficit of $1,170,162 and $712,784.  The Company has increased revenues through the advertising contract and feels it will be able to meet its obligation.  If the current expansion is not sustained, we will be dependent upon the raising of additional capital through placement of our common stock in order to implement its business plan or by using outside financing.  There can be no assurance that the Company will be successful in these situations in order to continue as a going concern.  The Company is funding its operations by operations and with some shareholder advances.


Off Balance Sheet Arrangements


We do not have any off balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, sales or expenses, results of operations, liquidity or capital expenditures, or capital resources that are material to an investment in our securities.


Critical Accounting Policies






16




Use of Estimates and Assumptions


Preparation of the financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect certain reported amounts and disclosures.  Accordingly, actual results could differ from those estimates.


Revenue Recognition


Revenues are recorded during the period services are provided.  Under the guidance of Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 954-605 Health Care Entities, Revenue Recognition, the company records non-insurance revenues at full value when earned and net service revenue at 50% of the revenue billed to third party payers, allowing for a difference between billed amounts and expected collections from those third party payers.  Counseling services may be contracted for an extended period of time up to one year after the implant procedure.  Revenue for counseling sessions is deferred until such sessions occur and recognized as earned at that time.


Advertising


Advertising costs are expensed as incurred.  


Equipment


Equipment, leasehold improvements, and additions thereto are carried at cost.  Depreciation is computed using the straight-line method over the estimated useful lives of the depreciable property generally five to seven years for assets purchased new and two to three years for assets purchased used.  Leasehold improvements are amortized over the shorter of the lease term or the estimated lives.  Management evaluates useful lives regularly in order to determine recoverability taking into consideration current technological conditions.  Maintenance and repairs are charged to expense as incurred; additions and betterments are capitalized.  Fully depreciated assets are retained in equipment and accumulated depreciation accounts until retirement or disposal.  Upon retirement or disposal of an asset, the cost and related accumulated depreciation are removed, and any resulting gain or loss, net of proceeds, is credited or charged to operations.


Income Taxes


The Company accounts for income taxes under FASB ASC 740 "Income Taxes." Under the asset and liability method of FASB ASC 740, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statements carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Under FASB ASC 740, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period the enactment occurs. A valuation allowance is provided for certain deferred tax assets if it is more likely than not that the Company will not realize tax assets through future operations.


Income (loss) per Share


Basic loss per share includes no dilution and is computed by dividing loss available to common stockholders by the weighted average number of common shares outstanding for the period.  Dilutive income per share reflects the potential dilution of securities that could share in the income of the Company.  Because the Company does not have any potentially dilutive securities, the accompanying presentation is only of basic income per share.

 









17




Stock-Based Compensation


FASB ASC 718 "Compensation - Stock Compensation" prescribes accounting and reporting standards for all stock-based payments award to employees, including employee stock options, restricted stock, employee stock purchase plans and stock appreciation rights, may be classified as either equity or liabilities. The Company determines if a present obligation to settle the share-based payment transaction in cash or other assets exists. A present obligation to settle in cash or other assets exists if: (a) the option to settle by issuing equity instruments lacks commercial substance or (b) the present obligation is implied because of an entity's past practices or stated policies. If a present obligation exists, the transaction should be recognized as a liability; otherwise, the transaction should be recognized as equity  The Company accounts for stock-based compensation issued to non-employees and consultants in accordance with the provisions of FASB ASC 505-50 "Equity - Based Payments to Non-Employees."  Measurement of share-based payment transactions with non-employees is based on the fair value of whichever is more reliably measurable: (a) the goods or services received; or (b) the equity instruments issued. The fair value of the share-based payment transaction is determined at the earlier of performance commitment date or performance completion date.


Reclassifications


Certain prior period amounts have been reclassified to conform to current period presentation.


Recent Accounting Pronouncements

 

There were various updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company's consolidated financial position, results of operations or cash flows.


ITEM 3 - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK


Not required under Regulation S-K for smaller reporting companies.


ITEM 4 - CONTROLS AND PROCEDURES


Disclosure Controls and Procedures

 

We evaluated the design and operation of our disclosure controls and procedures to determine whether they are effective in ensuring that we disclose required information in a timely manner and in accordance with the Securities Exchange Act of 1934 (the "Exchange Act") and the rules and regulations promulgated by the SEC.  The executive who serves as our President and Chief Financial Officer has participated in such evaluation.  Management concluded, based on such review, that our disclosure controls and procedures, as defined by Exchange Act Rules 13a-15(e) and 15d-15(e), were not effective as of the end of the period covered by this Quarterly Report on Form 10-Q.  The ineffectiveness of these disclosure controls is due to the matters described below in "Internal Control over Financial Reporting."

 

Limitations on the Effectiveness of Controls

 

We believe that a control system, no matter how well designed and operated, cannot provide absolute assurance that the objectives of the control system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected.  Our disclosure controls and procedures are designed to provide a reasonable assurance of achieving their objectives and our President and Chief Financial Officer has concluded that such controls and procedures are not effective at the "reasonable assurance" level.  The ineffectiveness of these disclosure controls is due to the matters described below in "Internal Control over Financial Reporting."



18




 




Internal Control over Financial Reporting

 

The Company's independent registered public accounting firm has reported certain matters involving internal controls that this firm considered to be reportable conditions and a material weakness, under standards established by Public Company Accounting Oversight Board.  The reportable conditions and material weakness relate to a limited segregation of duties at the Company.  Segregation of duties within our company is limited due to the small number of employees that are assigned to positions that involve the processing of financial information.  Specifically, certain key financial accounting and reporting personnel had an expansive scope of duties that allowed for the creation, review, approval and processing of financial data without independent review and authorization for preparation of consolidation schedules and resulting financial statements and related disclosures. We did not maintain a sufficient depth of personnel with an appropriate level of accounting knowledge, experience and training in the selection and application of Generally Accepted Accounting Principles commensurate with financial reporting requirements.  Accordingly, we place undue reliance on the finance team at corporate headquarters, specifically the executives who is our President and Chief Financial Officer along with outside accounting consulting.  Accordingly, management has determined that this control deficiency constitutes a material weakness.  This material weakness could result in material misstatements of significant accounts and disclosures that would result in a material misstatement to our interim or annual consolidated financial statements that would not be prevented or detected.  In addition, due to limited staffing, the Company is not always able to detect minor errors or omissions in reporting.

 

Going forward, management anticipates that additional staff will be necessary to mitigate these weaknesses, as well as to implement other planned improvements.  Additional staff will enable us to document and apply transactional and periodic controls procedures, permit a better review and approval process and improve quality of financial reporting.  However, the potential addition of new staff is contingent on obtaining additional financing, and there is no assurance that the Company will be able to do so.

 

Management believes that its unaudited condensed financial statements for the three months ended June 30, 2012and 2011 fairly presented, in all material respects, its financial condition and results of operations.  During the three months ended June 30, 2012, there were no changes to our internal control over financial reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.


PART II - OTHER INFORMATION

 

Item 1. Legal Proceedings

 

We are currently not a party to any material legal proceedings or claims.


Item 1A. Risk Factors

 

Not required under Regulation S-K for smaller reporting companies.


Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 


None


Item 3. Defaults Upon Senior Securities

 

None.


Item 4. Mine Safety Disclosures.


None.








19




Item 5. Other Information.

 

None.


Item 6. Exhibits

 

31.01

Certification of Chief Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 

31.02

Certification of Chief Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 

32.01

Certifications of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

 

101 INS

XBRL Instance Document*

 

101 SCH

XBRL Schema Document*

 

101 CAL

XBRL Calculation Linkbase Document*

 

101 LAB

XBRL Labels Linkbase Document*

 

101 PRE

XBRL Presentation Linkbase Document*

 

101 DEF

XBRL Definition Linkbase Document*

 

*

The XBRL related information in Exhibit 101 shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to liability of that section and shall not be incorporated by reference into any filing or other document pursuant to the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing or document.





20




SIGNATURES


 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

  

FRESH START PRIVATE MANAGEMENT, INC.   

  

     (Registrant)

  

  

  

  

  

  

Date: August 14 , 2012

/S/ Dr. Jorge Andrade  

  

Chief Executive Officer, Principal Accounting Officer and Director

  

  




21