Annual report pursuant to Section 13 and 15(d)

FAIR VALUE MEASUREMENT

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FAIR VALUE MEASUREMENT
12 Months Ended
Dec. 31, 2014
Notes to Financial Statements  
Note 19 - FAIR VALUE MEASUREMENT

ASC 825-10 defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and considers assumptions that market participants would use when pricing the asset or liability, such as inherent risk, transfer restrictions, and risk of nonperformance. ASC 825-10 establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 825-10 establishes three levels of inputs that may be used to measure fair value:

 

Level 1—Quoted prices in active markets for identical assets or liabilities.

 

Level 2—Observable inputs other than Level 1 prices such as quoted prices for similar assets or liabilities; quoted prices in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which all significant inputs are observable or can be derived principally from or corroborated by observable market data for substantially the full term of the assets or liabilities.

 

Level 3—Unobservable inputs to the valuation methodology that are significant to the measurement of fair value of assets or liabilities.

 

Items recorded or measured at fair value on a recurring basis in the accompanying consolidated financial statements consisted of the following items as of December 31, 2014:

 

    Level 1     Level 2     Level 3     Total  
Warrant liability   $       $       $ 98,702     $ 98,702  
Total   $ -     $ -     $ 98,702     $ 98,702  

 

Items recorded or measured at fair value on a recurring basis in the accompanying consolidated financial statements consisted of the following items as of December 31, 2013:

 

    Level 1     Level 2     Level 3     Total  
Debt derivative liability   $       $       $ 1,019,103       1,019,103  
Warrant liability   $       $       $ 287,731       287,731  
Total   $ -     $ -     $ 1,306,834     $ 1,306,834  

 

The table below sets forth a summary of changes in the fair value of the Company’s Level 3 financial liabilities for the years ended December 31, 2014 and 2013:

 

    Debt Derivative Liability     Warrant Liability  
Balance, December 31, 2012   $ 80,039       -  
Transfers in (out):                
Initial fair value of debt derivative at note issuance     76,480       99,061  
Mark-to-market at December 31, 2013:                
Embedded derivative     862,584       188,670  
Balance, December 31, 2013     1,019,103       287,731  
Transfers in (out):                
Fair value of debt derivative at note extinguishment transferred to equity     (800,987 )     -  
 Fair value of warrant liability at date of cancellation transferred to equity             (129,551 )
Mark-to-market at December 31, 2014:                
Embedded derivative     (218,116 )     (59,478 )
Balance, December 31, 2014   $ -     $ 98,702